Glacéau vitaminwater challenges the creative mind with their #shinebright campaign

9^th July 2013

Lucy Pennington

Lucy Pennington

9 July 2013

Glacéau vitaminwater has just launched the #shinebright campaign. The brand known to all as a refreshing drink available in eight different variants, each with a different blend of vitamins and minerals, has chosen six creative mentors to represent the campaign. 

The six mentors were chosen to represent the campaign as they have a unique style and personality that reflects six of the different vitamin and mineral combinations available. The initiative is part of Glacéau’s long-term global commitment to help young creative talent.

Six industry creatives will set out a challenge to entrants and, if awarded, will provide mentoring opportunities with the creatives.

Fashion blogger Susie Lau who runs the famous blog Style Bubble, and Mikey Trapstar, founder of legendary urban streetwear label Trapstar, will launch the campaign this summer as a mentor.  The launch is extremely exciting as it takes off with London Fashion Week. During this time Susie will be offering one-to-one mentoring and a chance for entrepreneurs to work with her at London Fashion Week.

Susie is very excited to be on board with the campaign and says: “I’m looking for someone with loads of energy, who sees fashion from an analytical and artistic point of view. I can’t wait to see this come through in the #shinebright entries. London Fashion Week is an amazing opportunity if you’ve never experienced it before.”

Mikey Trapstar will also be offering young designers the chance to showcase their designs by introducing them in pop-up stores around London. The designer is eager to mentor on the project and says: “This is a fantastic opportunity for me to give back to the community and give up-and-coming talent the platform for exposure that I got when I started out. I’m really excited to collaborate with fresh new designers to help them get to the next level.”

Working with Mikey and Susie is just some of the opportunity that exists; others include working side by side with Jenny Grettve the talented musician, architect and designer. Entrants will be also be awarded a photography session capturing the streets of Paris during a one-to-one photography workshop with Theo Gosselin. 

Lucy Pennington

The six #shinebright challenges are open to all until Friday 16^th August 2013. To find out more about the creative challenges set out by the designers, click here.