One By One launch party, Oxford Street

Clothing boutique and luxury tattoo parlour One By One, located 5 minutes from London’s prestigious Oxford Street, opens on Saturday 14^th September. A fabulously urban launch party was held last night to reveal some of the clothes they will be selling and establish themselves as London’s newest hot spot!

One By One brings something new to the Soho area, being the first store of its kind. The night was lively, with drinks flowing and an amazing DJ, playing the finest in rap and hip-hop.

Having spent five years studying at St. Martins, owner Arabella Drummond wanted to combine her two interests of urban fashion and tattoos, saying it was an obvious move for her. Arabella mentioned how hands-on she was with creating the final product, spending hours designing and painting the store. She’s absolutely delighted, however, that the shop is ready for custom.

One By One will stock predominantly male clothing, with a variety of brands, including Katie Eary, Studio 805, Bodybound, Adyn, Fuct, and LA exclusive Black Scale. However, females should not be disheartened, as many items of clothes can be worn in a very feminine way. Arabella herself was wearing a piece from one of the collections available in-store.

Downstairs, you can book an appointment with one of three in-house tattoo artists, with guest artists from around the world also coming in. Arabella wanted to create a different experience for clients, giving the store a completely different vibe to your regular tattoo parlour. Arabella stressed the importance of clients being able to really communicate with the artists, ensuring they get the right tattoo for them.

Corinne Hurst-Knight

Photos: B.B. Manik

One By One Opens at 11am on Saturday 20^th September 2013. 70 Berwick Street, W1F 8SY. Visit the store to purchase clothes and book tattoo appointments.