The new MINI premieres in London at the Old Sorting Office
Last night saw a host of London fashionistas, VIPs and music and social faces, including, Ellie Goulding, Laura Bailey, Henry Holland, Peaches Geldof, Poppy Delevingne and Jaime Winstone gather together for the much-anticipated world premiere of the new MINI.
Held at the iconic Old Sorting Office, event goers were among the very first in the world to see and experience the brand new MINI, exclusively revealed to them during the evening. Throughout the night, guests enjoyed a host of entertainment – including DJ sets from the wonderful Ellie Goulding and Little Dragon, as well as an exciting live performance from British band Fenech-Soler.
Fenech-Soler said during the evening: “We’re touring at the moment and will be on the road for another three weeks, but we’ve never had MINI on as a support band. Sharing the stage with it was a lot of fun – it’s a proper rock star!”
For one night only, the Old Sorting Office’s urban space was completely transformed for the evening, complete with its very own house party vibe, Street Kitchen and series of stages and bars.
Avid MINI owner Laura Bailey and friend Mary Charteris were seen catching up alongside old pals Poppy Delevingne, Henry Holland and Jaime Winstone – bringing an element of rock‘n’roll glamour to the evening. Actress Preeya Kalidas arrived hot of the plane from LA, in despite of her jet lag, in support of the iconic car brand – whilst Kimberley Garner and Tanya Burr were seen styling out the interactive blue MINI wristbands.
Defining a new era for MINI, the evening was a memorable experience; connecting three cities, on three continents, in three days with launch events also taking place in Los Angeles and Shanghai.
VIP attendees included Ellie Goulding, Fenech-Soler, Little Dragon, Laura Bailey, Peaches Geldof, Poppy Delevingne, Jaime Winstone, Henry Holland, Rick Edwards, Zara Martin, Lianne La Havas, Oliver Proudlock, Kimberley Garner, Goldierocks, Emily Hartridge, Phil Clifton, Ella Catliff, Tom Carr, Jade Ewen, Izzy Lawrence, Pips Taylor, Preeya Kalidas and Lilah Parsons.
The editorial unit
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