JCM London: the timeless collection

9^th February 2014

Tamara Massey

Tamara Massey

9 February 2014

JCM London, a place where ancient mythology is adorned over each beautiful piece of jewellery, brings you back to a moment that is far from the cheap-accessories culture of today. Their stunning, one-of-a-kind items don’t just resonate style, but exuberate mystical elegance with a subtle charm. 

Having started the brand in 2009 as Jewel Ever, Cenk Esertepe rebranded as JCM London in 2013, still having kept the individual passion for the Byzantine and Ottoman empires which inspire each piece of jewellery. Each piece is designed to be worn every day, enhancing a woman’s own style, and aiding in expressing one’s own spirit.

Their separate collections are no exception to the charming nature of all of their jewellery, with each group of style starting from a different, but unmistakeably beautiful angle.

Coco collection

With prices starting from £80, it’s a small price to pay for the elegant beauty inspired by Coco Chanel herself, with her love of flora being showcased within the jewellery. These classy items would suit any fair lady.

Tassels collection

Go back to Ottoman times in the 16^th century and you’ll get an image of what these items will be like: pearls, peridot, emerald, amethyst and onyx, all stunning and strong materials for the bold woman inside every one of us. With long layers of vibrant gemstones hanging brightly from shining crowns and tulips, you can be the centre of antique attention.

Sherazade collection

Wise, enchanting, mesmerising, Persian queen – sound like you? If so, travel back to the depth of Arabian nights and wear silver and gold that catches the light of the stars. With prices from £120, being a princess in a star-pricked desert has never been easier.

Light of Nature collection

Contrast, that is what this collection is all about; the difference between rough and smooth, and natural and polished is embraced within this collection, with each item being set in sterling silver and Swarovski crystals to match. Starting from £216, you can shine yourself interesting.

Legends of Time collection

Available as rings only, the inspiration has travelled through time from momentous historical periods, to create stunning pieces of jewellery that are made from rose quartz, moonstone, baroque pearls and coral, and are all structurally brilliant. Starting from £185, you can be the master of time.

Classic collection

If simplicity and elegance is your style then this collection will have you delicately covered. With refined pear-shaped earrings and pendants, accompanied by Swarovski crystals surrounding  stones such as smokey quartz, mother of pearl, black and white labradorite and rose quartz, the drifting quality of this jewellery starting from £130 will make you float among the clouds.

Having travelled the world in search for the most stunning natural gemstones, and with experienced artisans working in Hatton Garden, London’s jewellery capital, it would be too hard to say no to, not only a trip back in time, but a trip back in time looking fabulous.

Tamara Massey

JCM London’s main stockist is House of Fraser but they are soon to open their own website.