Get coffee cash-free with groundbreaking hi-tech cup
A reusable coffee cup which allows consumers to order and pay for their coffee, earn loyalty points and send coffee to friends just by scanning the lid has been unveiled in London.
The revolutionary technology syncs Frank Green’s CafePay app with the SmartCup which has an embedded chip enabling the user to go cash-free by tapping the lid of the cup to a sensor which processes payments securely at participating cafés.
Australian entrepreneur Benjamin Young, the founder of Frank Green, has long believed that integrating technology with reusable cups was the logical next step. He said: “What is amazing about this is that it blends the daily routine; you’ve got coffee, you’ve got money, you’ve got loyalty – you put that all together and you have an innovative way for cafés to build lasting relationships with their customers.
“A cup of coffee is the most traded micropayment in the world – with around one billion sold per day. Our market research told us there’s significant consumer demand for seamless cashless payments, loyalty discounts and special offers. We believe that the SmartCup and CafePay can completely revolutionise the way we consume coffee right around the world.
“What we’re creating is the ability to go cash-free – you can easily load credit onto your account. It’s for friends to send one another a coffee ‘just because’, it’s for people to build loyalty with their local café and be rewarded for going back. It also enables cafés to notify customers of special offers and discounts via the CafePay app, all while being sustainable and good to the planet.”
As well as pushing technological change in the coffee market, Frank Green’s major aim is to address the environmental issue caused by disposable cups, by promoting reusable cups to UK coffee culture.
With Britain’s coffee shop market estimated to be worth £7.2bn a year and over 19,000 outlets selling coffee in single-use cups, the brand is hoping UK consumers follow Australia’s lead where 30% of people bring their own cup to the coffee shop.
Benjamin Young added: “There’s definitely a major behavioural change required here in the UK and as while we’ve all become more environmentally aware in recent years, we seem to think nothing of contributing to the millions of throwaway cups that end up in landfill every day.
“Our message is clear – drink smarter and reduce unnecessary waste by taking your own cup when you go for a coffee.”
Launching in May 2015 worldwide, the Frank Green SmartCup can be purchased from selected independent retailers and cafes nationally, or on their website.
Frank Green has committed to donating AUS $1 from every online product purchased to Earthwatch, an international not-for-profit organisation dedicated to protecting the environment.
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For further information about the Frank Green SmartCup visit here.