Oliver Proudlock x BySju: capsule collection
Serge DeNimes’ creative director and Made in Chelsea star, Oliver Proudlock, has teamed up with London-based milliner, Sju Smatanova of BySju, to create a limited edition capsule collection of handcrafted bowler hats.
The eight-piece unisex collection combines BySju’s contemporary hat design with traditional techniques, utilising locally sourced materials, including a Welsh organic fair-trade denim trim – Proudlock’s trademark fabric. Royal blue, cobalt and vivid orange stand out against chic muted tones, providing something for everyone, no matter what your preferred style might be.
“We champion individuality. Yes, we create the hats, but it is you who breathes life into them. Our designs channel the individuality of London style, so when you wear one of our hats, you’ve got to channel your own individuality. Make it unique. Make it yours.”
Priced at £95 each, the hats will be available online and in-store at Topman and The Shop at Bluebird, from 20th July – with only 500 produced, fans will have to move quickly to get their hands on a piece!
Watch the campaign video and behind the scenes footage below:
For further information on the Oliver Proudlock x BySju collection visit here.