Culture Food & Travel News & features

US burger sensation BurgerFi opens flagship London joint

US burger sensation BurgerFi opens flagship London joint
Shot by Filippo L'Astorina
The editorial unit Shot by Filippo L'Astorina

BurgerFi, founded in South Florida and one of the fastest growing burger chains in the US, has opened its flagship London joint in Woburn Place. The famous Miami chain brings a welcome freshness to the UK burger scene with its “better burger” concept.

Partnering with leading “green” British chef Arthur Potts Dawson to help with the UK expansion, this is more than just another burger chain from America. The restaurant opening is led by son of Rolling Stones’ guitarist Ronnie Wood, Jamie Wood and hospitality veteran, Constantine Kulukundis of Chinawhite.

Each menu item is made to order and cooked in less than one minute. The chefs on site cut, chop, mix and prepare all their ingredients daily and each item is served at the optimum freshness. With ingredients sourced in the UK and meat for their hot dogs from Cobble Lane Cured, BurgerFi are devoted to working with a select group of farmers and suppliers that offer the best possible produce.

On the menu, expect lots of delicious gourmet variations of the classic burger including The CEO Burger, which contains a double Wagyu beef and brisket blend patty, homemade candied bacon-tomato jam, truffle aioli and aged Swiss cheese.We tried it and it’s delicious.

Bringing the American breakfast to London, enjoy the Breakfast All Day Burger which consists of a natural Angus burger, American cheese, bacon, maple syrup, a fried egg, a hash brown, grilled onions and ketchup. For the best of both why not tuck into the Conflicted Burger served up with a natural Angus patty and a veggie patty, American and white cheese, lettuce, tomato and their special BurgerFi sauce.

Offering a large, delectable selection of vegetarian options, the Vegefi Burger complete with a patty made from crispy quinoa can be enjoyed on a multigrain bun or “green style” on lettuce.

Hand-cut fries come with a variety of toppings such as salt and vinegar, Parmesan and herb, chilli and cheese and Cajun, the perfect accompaniment to their juicy mouth watering burgers. What makes these fries so special is the method by which they are prepared, the potatoes are left at 26 degrees for 3 weeks in order to remove all the sugar, they are then hand cut and rinsed, blanched to order, cooled to room temperature and then refried to order.

In true BurgerFi fashion, the new site features sustainable restaurant décor and they look forward to welcoming Londoners to the flagship joint.

The editorial unit
Photos: Filippo L’Astorina

For further information about BurgerFi Woburn, 40-42 Woburn Place London WC1 H0JR, call 020 3865 2848 or visit here.

More in Food & Drinks

The best Burns Night dinners in London and beyond for 2026: Where to celebrate with haggis, whisky and poetry

Food & Travel Desk

MasterChef winner Harry Maguire to join chef Jean-Philippe Blondet for exclusive dinner at Alain Ducasse at The Dorchester

Food & Travel Desk

Emily English teams up with Pho to spotlight gut health in Go With Your Gut campaign

Food & Travel Desk

The Real Greek launches liquid gold olive oil shot ritual to promote Mediterranean wellness for the new year

Food & Travel Desk

Lopota Lake Resort & Spa awarded Michelin Key, joining Georgia’s top hotels for hospitality and design

Food & Travel Desk

Roketsu unveils new winter kappo tasting menus and refreshed interiors in Marylebone relaunch

Food & Travel Desk

Hampstead’s The Stag pub reopens with revamped interiors, new spaces and expanded menus

Food & Travel Desk

Heck! Foods launches limited-edition chicken and sriracha sausages in collaboration with Flying Goose

Food & Travel Desk

Roti Chai launches vegan bun samosa in Marylebone for Veganuary

Food & Travel Desk