Three cryptocurrency SEO mistakes to avoid making for optimal success
The world of cryptocurrency is booming. And because of this, the competition among crypto websites has never been hotter. For this reason, it’s imperative that a website must have good crypto SEO.
To improve a crypto website’s SEO and ranking, here are some top points to bear in mind.
1. Not using keywords correctly
One crypto SEO mistake that’s all too common is failing to use keywords correctly. Keywords are the words or phrases people use when searching for something online. They can help a website appear in relevant search results when used correctly.
However, if keywords are not used correctly, they won’t be as effective. This can result in the website not showing up in relevant search results and, consequently, not getting as much traffic.
There are a few different ways that keywords can be used incorrectly:
Not including enough keywords
Owners should ensure to include relevant keywords throughout the website’s content, including in the title, headings, and body text.Keyword stuffing
This is the practice of cramming as many keywords into content as possible, regardless of whether or not it makes sense. Not only will this irritate readers, but it will also likely result in search engines penalising the website.Failing to use long-tail keywords
Long-tail keywords are specific and usually longer than three words. They tend to be more effective than general keywords because they’re more likely to be used by people who are further along in the buying cycle and, thus, more likely to convert.
How to avoid this mistake
Researching relevant keywords and using them throughout the website’s content will solve this issue, but site owners should make sure they’re using them naturally, not stuffing them where they don’t belong.
2. Not having a blog
Another crypto SEO mistake is not having a blog. A blog is a great way to regularly add fresh, keyword-rich content to a website. This can help attract more traffic and improve the website’s ranking in SERPs. Moreover, a blog allows a website and its owner to establish themselves as an authority in the crypto space. This can be done by writing well-researched, informative posts that offer valuable insights into the world of cryptocurrency.
Not only will this help attract more traffic, but it will also help to build trust and credibility with the audience. And when it comes to crypto, trust is everything.
How to avoid this mistake
Starting a crypto blog and posting new, keyword-rich content regularly will give users and prospective users a greater sense of trust.
3. Poor website structure
Finally, crypto websites often make the mistake of having poor website structure. A website’s structure refers to how its pages are organised and linked. A well-structured website is easy for both users and search engines to navigate. On the other hand, a website with poor structure can be difficult for users and search engines to understand. This can lead to a lower ranking in SERPs and a higher bounce rate (the percentage of people who leave a website after only viewing one page).
There are a few different things to do to improve a website’s structure, including:
Creating a sitemap
A sitemap is an XML file that lists all of the pages on the website. It helps search engines index the website and understand its structure.Using descriptive titles and URLs
It’s essential to ensure a website’s titles and URLs are descriptive and keyword-rich. This will make it easier for both users and search engines to understand what each page is about.Adding internal links
Internal links are links that go from one page on your the to another. They help search engines crawl the website and understand its structure. They also help users navigate more easily.
How to avoid this mistake
Site owners can do a few different things to improve their crypto website’s structure, including creating a sitemap, using descriptive titles and URLs, and adding internal links.
Last resort: Level up and let the experts do the heavy lifting
While anyone can improve their website, hiring an SEO agency is probably the most effective (and pain-free) way to see a website rank higher. Crypto SEO experts have years of experience in the industry and know exactly what it takes to improve a website’s ranking in SERPs.
The editorial unit
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