Bella Hadid announced as the new face of Dior beauty

Californian model Bella Hadid has been snapped up by French fashion house Dior to front their latest beauty campaign.

The 19-year-old signed to IMG models in 2014 and was Vogue Turkey’s May 2016 cover star. Now, just two years after being snapped up by a major modelling agency, she will front a beauty campaign for one of the most prestigious companies in the world. 

Like her sister, Gigi, Bella was also one of the supermodels to walk the runway for Dior’s spring/summer 2017 Cruise range, cementing her relationship with the European brand.

With her slicked back dark locks and glowing skin, Bella is the perfect choice as a beauty ambassador for the always stylish and classic Dior. Adding a dose of Californian cool to the quintessentially French label, the partnership is an interesting one.

Web videos featuring the model will start rolling out on Monday 6^th June. Peter Philips, creative and image director of Dior beauty, will also feature, potentially giving us tips and advice on how to rock a dewy glow like his newest starlet.

Although nobody knows what the videos will involve, we had a sneak peak of the collaboration, as when announcing the life-changing news, the model shared a stunning photo of her trademark slicked back hair, a soft but dark smoky eye and glossy pink lips. Who wouldn’t want a tutorial for that beauty look?

Emily-Rose Vierke