Bella Hadid announced as the new face of Dior beauty

6^th June 2016

Emily Vierke

Emily Vierke

6 June 2016

Californian model Bella Hadid has been snapped up by French fashion house Dior to front their latest beauty campaign.

The 19-year-old signed to IMG models in 2014 and was Vogue Turkey’s May 2016 cover star. Now, just two years after being snapped up by a major modelling agency, she will front a beauty campaign for one of the most prestigious companies in the world. 

Like her sister, Gigi, Bella was also one of the supermodels to walk the runway for Dior’s spring/summer 2017 Cruise range, cementing her relationship with the European brand.

With her slicked back dark locks and glowing skin, Bella is the perfect choice as a beauty ambassador for the always stylish and classic Dior. Adding a dose of Californian cool to the quintessentially French label, the partnership is an interesting one.

Web videos featuring the model will start rolling out on Monday 6^th June. Peter Philips, creative and image director of Dior beauty, will also feature, potentially giving us tips and advice on how to rock a dewy glow like his newest starlet.

Although nobody knows what the videos will involve, we had a sneak peak of the collaboration, as when announcing the life-changing news, the model shared a stunning photo of her trademark slicked back hair, a soft but dark smoky eye and glossy pink lips. Who wouldn’t want a tutorial for that beauty look?

Emily-Rose Vierke