NADS is redefining men’s underwear with organic cotton
At 23, the founder of NADS received a wake-up call: low testosterone. This led him to explore a link that many men rarely consider – the connection between clothing materials and hormone health. Traditional men’s underwear, often made from toxic synthetic fabrics, emerged as a hidden culprit. Frustrated by the lack of clean, performance-grade options on the market, he created NADS, a bold, health-first underwear brand designed to provide a safe, toxin-free environment.
Organic cotton underwear that doesn’t cut corners
Most brands claiming to be “organic” fall short. NADS stands apart by using only GOTS and OEKO-TEX certified materials – two globally recognised standards for safety and sustainability. This means its men’s cotton underwear is not merely labelled organic; it genuinely is. No shortcuts. No greenwashing.
Discover what makes NADS men’s organic cotton underwear superior
NADS isn’t just another brand claiming to be organic. Here’s what makes them different:
- Certified Clean: Made only with GOTS and OEKO-TEX certified organic cotton, two of the highest global standards for safety and sustainability.
- No Toxins, No Greenwashing: No endocrine disruptors like phthalates or BPA. Just real organic cotton with nothing to hide.
- Hormone-Safe: Designed to help reduce exposure to chemicals that may affect testosterone and fertility.
- Performance-Grade Comfort: Premium Turkish cotton that’s breathable, durable, and built for active bodies.
- Athletic Fit: Tailored specifically for men who train, these underwear are supportive, flexible, and restriction-free.
Performance-grade organic cotton boxer briefs & boxers for active men
Comfort is essential, but performance is non-negotiable. NADS uses durable, luxurious Turkish organic cotton that withstands intense training. Whether lifting, running or stretching, these men’s boxer shorts breathe with the body, provide an unrestricted fit and are built to last.
With styles tailored to athletic and muscular builds, these are some of the best cotton boxer briefs for men who demand support without sacrificing comfort. “Cotton can be tough,” the team insists, “if it’s the right cotton.”
A health-first product with a bold personality
From the name to the mission, NADS isn’t afraid to stand out. Their tagline says it all: “We’re on a ball-saving mission.” By blending humour and confidence with credible wellness science, they’re opening up critical conversations around male reproductive health, fertility, and hormonal wellness.
As seen in Good Men Project and TechBullion, NADS is forging its path with passion and purpose. Their men’s organic cotton underwear don’t just feel good. They do good.
Educating men, one pair at a time
One of the brand’s biggest hurdles? Consumer education. Most men are unaware of the impact their underwear can have on their body.
“Underwear isn’t just about comfort anymore – it’s about health,” the founder explains. “We’re pioneering a product men don’t yet realise they desperately need.”
Backed by science, their mission resonates: endocrine disruptors, such as phthalates and BPA, are commonly found in toxic synthetic fabrics. Only 1% of the world’s cotton is certified organic. And shockingly, men today have less than half the sperm count their grandfathers did.
NADS is here to change that narrative.
NADS’ vision: Redefining cotton underwear for men
In the coming years, NADS aims to become a leading name in the men’s underwear industry. The brand plans to continue educating, innovating and expanding its catalogue, while remaining true to its roots as a health-first, hormone-conscious underwear maker.
With every pair of certified organic cotton boxer briefs, organic cotton boxers and other designs, NADS is raising the standard for what men can expect from their underwear.
“We started NADS to protect the most important parts of a man.” That mission continues today, with a focus on the principle that what is worn closest to the skin matters more than most realise.
The editorial unit
Photos: Courtesy of NADS
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