A Rare find that has Opulence and spice, like Paprika
The label we love at the minute is Rare London. Before I was asked to check it out by our trusty editor, I had never come across the name before. Afterwards, I immediately wondered why on earth I hadn’t!
Having started back in 1999 as Fashion Finder, this family-owned business transformed into Rare Fashion in 2002. Primarily influenced by the world’s catwalks, the label was introduced to the Topshop Liverpool store later that year and that was when all their sweat and tears began to pay off.
This is quite the exceptional label, due to the fact that they work under three names: Rare London, Paprika and Opulence England. As I see it, Rare London caters to a public seeking the more casual, carefree, everyday look. Paprika shows more skin here and there with strapless designs and low cleavage. Opulence England is the more expensive and extravagant of the three; offering dresses to wear for special occasions, making you look and feel like a Cleopatra waiting for her Julius Ceasar to arrive in a sella (one of those man-drawn carriages!).
Instead of continuing with my description of their spectacular creations, it is best you check this label out for yourself by visiting one of their many stores located in the UK or alternatively, visiting their online store which offers free UK delivery on orders over £50.
Their website is user-friendly to the extent that the creators let you as a consumer know what they love and make suggestions according to your taste and style. You can also ask for advice from one of their stylists. Rare London’s main intention here is to make you feel important as a customer and understand where they get their inspiration from for each unique collection.
To get a feel of this personal online shopping experience for yourself, click here.
Pooja Sahny
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