Xbox takes over London’s skies to launch Halo 4

On the eve of the one of the most highly-anticipated blockbuster launches of 2012, Xbox 360 last night celebrated the release of Halo 4 with a ground-breaking aerial lighting performance which dominated London’s skyline.

An enormous Halo 4 glyph symbol flew over the River Thames to mark the arrival of the next instalment of the Halo franchise. Measuring 50 feet in diameter and weighing over three tons, the glyph is one of the largest and brightest man-made structures to ever fly over a capital city.

Celebrities such as JLS, The Wanted, Made in Chelsea stars, and super fans and spectators were treated to a the likes of which had never been seen before as the Glyph flew past some of the world’s most iconic landmarks including Canary Wharf and Tower Bridge as it made its way down over the Thames River. Dynamic effects wowed crowds as they enjoyed the spectacle of the largest lighting art performance ever flown under a helicopter.

Following the dramatic display, the official flagship London midnight launch took place at GAME in Westfield Stratford. Here, fans queued for hours to be one of the first to get hold of the game as it was released earlier this morning.

Halo 4 is the start of a new saga in the Halo story which caused a sensation when it hit stores today.  Acclaimed film director David Fincher, the creative visionary behind Hollywood thrillers such as Fight Club and The Girl with the Dragon Tattoo, produced an action-packed launch trailer for the game and American talk show host Conan O’Brien and actor Andy Richter are voicing two of the game’s characters.  The Halo 4 Original Soundtrack was composed by award-winning producer and composer Neil Davidge, long-term co-writer and collaborator for music production outfit Massive Attack. 

The editorial unit
Photo: Courtesy of Microsoft

Watch the trailer for Halo 4 here: