Nail the latest trend with Nails Inc – “Bling It On Denim & Studs”

When it comes to beauty we know that you ladies love to have your finger on the pulse and be ahead of the latest trends. So far 2013 has seen the explosion of nail innovations and it doesn’t appear to be stopping, with looks ranging from concrete, leather, feather and velvet. Here at The Upcoming we now want to turn your attention to denim nails.

Founded back in 1999 by young entrepreneur Thea Green, Nails Inc has consistently been the brand to introduce us to the new and at first seemingly crazy ideas. Bringing us catwalk-inspired trends at an affordable price and not being afraid to attempt the impossible, denim-look nails are the latest creation from the masterminds.

Nails Inc are all set to launch the “Bling It On Denim & Studs” collection exclusively at Harvey Nichols next month. It features a classic matte indigo shade that applies glossy before drying with a classic denim effect finish and it can be worn on its own or decorated with the mini silver and gold stud stars which are included.

Denim was heavily featured on this season’s catwalk, with double denim even making a comeback, and now you can complete the trend to every last little detail. Stunning model, Poppy Delevingne, is the face and nails of the brand making us want it even more. The buzz surrounding it is already huge. We wouldn’t be surprised if it immediately sells out, so make sure you’re first in queue for this little gem!

Sophie Louise Allen

To take a look at the whole incredible Nails Inc collection just click here.