MANicure: it’s not vain, it’s essential

With its latest selection of products, OPI claims to have a solution for your Fathers’ Day gift ideas. Especially those of you with slightly metrosexual dads, might just find what they were looking for in OPI; the MANicure.

OPI explains the need for its new manicure set for men by asserting that “making sure there is nothing Neanderthal about your body is not vain – it’s essential”. According to OPI, male grooming is on-trend. Tanning, tweezing and make-up are gaining popularity amongst men. So the MANicure set is just the first step of becoming part of this upcoming group of non-Neanderthal men. The modern man can’t get away with scruffy and discoloured nails, hence they are put to work with OPI’s manicure set.

The set consists of original OPI products that are selected and put together in a special “MANicure” edition. The manicure set includes nail scissors (“no file, no fuss”), an OPI Brilliance block (‘the man is buff’), a nail strengthener and cuticle oil.

Lisa Nederveen

OPI the MANicure is available here.