Afrocentric fashion label Chika Couture’s S/S 2014 collection
Emerging UK-based brand, Chika Couture, is an Afrocentric fashion label that we all should become accustomed with. Full of bold prints and colourful fabrics, designer Chika Iwenofu’s African heritage is clearly an influence on her amazing work. Having started the brand at the very young age of 15, Chika has always wanted to inspire individuals to embrace cultural diversity through fashion.
Her collections have already been recognised, when they were showcased during London Fashion Week in 2011, and her brand new line will also be bracing the same catwalks of the city at LFW this week.
Titled Punk Afrique, Chika Couture’s SS14 collection was a collaboration with young people who found it hard to find employment in London. The project both addresses the issue of youth in unemployment, and also gives those out of a job the skills and experience to work well and become successful in the fashion industry.
The collection itself is a sight for sore eyes, with beautiful fabrics and enough animal print to make you giddy. With simple, yet effective designs that are perfect for wandering around the city at the beginning of spring. You can expect a cute skater dress, fitted hot pink patterned blazer, sheer top with leopard cuffs and some very exciting printed trousers.
Bethan Williams
Photos: Courtesy of Chika Couture
Chika Couture is sold on Etsy and on its own website here; go and have a browse now.
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