HTC celebrate MOBO Awards with 18ct gold HTC One
In celebration of the 18th anniversary of the MOBO Awards, the leading mobile innovators unveiled the limited edition Gold HTC One, made of pure 18ct gold. The phone was presented to the winner of the Best Newcomer category, which was sponsored by HTC, at the 2013 MOBO Awards last Saturday night.
Valued at £2,750, the Gold HTC One is the most expensive smartphone HTC have ever produced. Crafted in partnership with Goldgenie founder Laban Roomes, the Gold HTC One’s zero gap unibody is plated with 18ct gold on both the front and back. A polished finish is applied to create a luxurious finish, along with a laser etched MOBO 18 logo on the back of the device, in celebration of the music awards.
Speaking of the creation of the Gold HTC One for the MOBO Awards, Phil Blair, HTC president, said: “The best artists have always been given gold discs to celebrate their success, but today most people listen to music on their phone. We wanted to celebrate that fact. The award-winning HTC One is the gold standard in mobile design and innovation, so it was an obvious choice to make it even more special.”
Blair went on to say: “We’re sure the winning MOBO artists will love their unique phone and we will even be giving a lucky member of the general public the chance to get their hands on one soon too.”
Members of the public who purchased a HTC One phone from O2 stores between the 17th and 20th October will have a chance of winning one of these limited edition Gold HTC One smartphones.
For further information about the Gold HTC One visit here.