Zoe Kravitz announced as YSL global ambassador

Zoe Kravitz is known for her quirky style and incredible dreadlocks that we could only dream to pull off. Now, the singer, actress and model mogul has been announced as YSL global ambassador. Besides her flare of rock ‘n’ roll style and cool edge, we can see why make-up artist Tom Pecheux – now named as YSL global beauty director – wanted to team up with Kravitz. 

Earlier this week, YSL released a press release, celebrating the exciting announcement, saying, “Zoe will kick-start her new international role with the first of several groundbreaking campaigns — Tatouage Couture.”  It continued, “She is the perfect fit for YSL’s own inventive, defiant, and stylish heritage.” And we couldn’t agree more.

On the announcement of being an ambassador, Zoe said, “YSL Beauty has always been one of my favourite brands. Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong and unafraid”.

Zoe will front global make-up campaigns for the brand, with her first being released later this summer – it’s definitely not one to miss!

Jordan Ellen Wood