The Weeknd unveils collection with Puma

15^th August 2017

Jordan Ellen Wood

Jordan Ellen Wood

15 August 2017

Yes, you heard that right. The Weeknd has released one of the coolest footwear collections in collaboration with Puma…

Want to know how much you’re going to have to save? The Parallels will retail for $220. The neutral colour scheme of white and olive green is a reflection of The Weeknd’s minimal boyish style. This is what he kept in mind when creating the collection as it was important to make a shoe that was not only accessible to the masses, but also included his sense of style.

Speaking to Footwear News in the latest cover story, he said, “I feel like the Puma shoe is a part of the Starboy world. It’s the shoe Starboy would wear. We actually revealed we were first working with Puma in the Starboy video. We’re already evolving in the next phase of our collaboration, so I’m gonna keep that a secret. Usually when I reinvent myself, I like to get rid of everything in my closet and replace it with how I’m feeling during that album phase. It never changes drastically, though; rather just very slightly over time.”

But that isn’t all we have to get excited about. In addition to shoes, his line will also feature T-shirts, pants and denim jackets. Keep your eyes peeled this autumn!

Jordan Ellen Wood
Photos: Courtesy of Puma