Sushisamba in Covent Graden: London’s latest brunch hotspot
Sushisamba is rooted in the vibrant fusion of Brazilian, Japanese and Peruvian cuisines. In 1999, founder Shimon Bokovza drew inspiration from the wave of Japanese immigration to South America in the 20th century, and this influence continues to shape the brand’s global appeal. Today, they operate 11 venues across eight countries, including two in London. Its Covent Garden location is currently in the spotlight with the launch of a new monthly event, Sambabrunch – a lively celebration of food, music and culture.
Held for the first time on Sunday 27th July, Sambabrunch proved to be a roaring success. The restaurant was fully booked and buzzing with celebrations: birthdays, anniversaries and family gatherings filled every table. Despite the packed venue, the staff were both professional and warmly attentive, ensuring that every guest felt welcome. The entertainment, however, stood out and set the tone for an unforgettable experience. Every 15 to 30 minutes, exuberant samba dancers took over the floor, accompanied by a live saxophonist and drummer. Their energy was infectious, with dancers even joining guests at their tables to keep spirits high and the party atmosphere alive.
Brunch began with a choice of welcome cocktails, each one reflecting a different cultural influence: a premium Margarita, a classic Caipirinha and a creative twist on a Bloody Mary with sake, wasabi, shiso and ponzu. All were beautifully presented and the Caipirinha had expert balance and flavour.
Soon after, a selection of four starter plates arrived, taking over the entire table: salted edamame, crispy yellowtail taquitos with avocado and miso, warm pão de queijo (baked cheese balls) and truffle butter, and guacamole alongside crispy tortilla chips. Each dish highlighted a cultural element as expected, but the standout was the pão de queijo, which was unforgettable in both taste and texture.
Following the starters, it was hard to imagine more food coming, but the mains delivered generous variety. The Mushroom Tobanyaki, a vegetarian option, was rich and satisfying. Then came the sushi and sashimi course: the Buranchi Roll (smoked salmon, shrimp tempura, cream cheese and capers) was light and refreshing, while the sashimi selection of salmon, yellowtail and tuna maintained a delicate flavour profile. The Spicy Tuna Roll, however, stole the show as the piquant mayo gave a welcome punch of heat.
No meal would be complete without dessert, and Sushisamba did not disappoint. A Japanese Apple Crumble, which was served with soy toffee sauce, coconut crumble and chocolate-cookie ice cream, offered a rich yet balanced finale. Groups of more than two were treated to all three dessert options, including a Chocolate Banana Cake with maple butter, plantain chips and vanilla rum ice cream, and a Limonero comprised of a lemon sphere with nectarine-apricot mousse, olive oil, passionfruit jelly and bergamot meringue. Each dessert offered a creative nod to the cultures that inspire the brand.
From beginning to end, the popular dining concept became an immersive, high-energy brunch experience. Pulling off a flawless, sold-out event on its debut is no small feat, yet the staff made it seem effortless – and at £65 per person, the value is undeniable. One thing is clear: Sushisamba knows how to keep its guests well-fed and entertained, and this is only the beginning for Sambabrunch.
Taryn Crowley
Photos: Courtesy of Sushisamba
Sambabrunch is available at Sushisamba’s Covent Garden restaurant on the last Sunday of each month. For further information or to book a table at Sushisamba, 35 The Market, London WC2E 8RF, call 020 3053 0000 or visit the restaurant’s website here.
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