Estée Lauder declares Eva Mendes the face of New Dimension skincare range
The latest celebrity to join the Estée Lauder franchise is American actress, model and fashion lover Eva Mendes. Estée Lauder have selected the mother of one to front their campaign as they believe she embodies all that Estée Lauder stands for: the power of transformation as well as warmth and approachability. Mendes has a clear love and respect for the company, with the 41-year-old star claiming to have always admired Estée Lauder, having been able to relate to the brand from a young age.
Eva Mendes, who became a mum for the first time in September 2014, has said that she is constantly looking for ways to protect and support her skin and the New Dimension skincare range from Estée Lauder helps to do just that.
Launching in September, the collection features a Shape + Fill Serum and New Dimension Expert Liquid Tape, both of which are suitable for all ages. The New Dimension products are created to bring out your natural definition in order to have you camera-ready in no time.
When the full campaign launches, we will be graced with an advert featuring the actress showcasing the new products at work. Until then, you can follow both Eva Mendes and Estée Lauder on many social network sites as well as check out Mendes’ own make-up line Circa available online.
Emily-Rose Vierke
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