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Archive

Ethical fashion, where it all began: Komodo

Ethical fashion, where it all began: Komodo
1 March 2012
Dhanya Nair
Avatar
Dhanya Nair
1 March 2012

Before ethical fashion became fashionable, there was London based fashion house Komodo – green by nature – which can be called the mother shop of ethical fashion. Joe Komodo founded Komodo in 1988, two decades before the “eco-fashion” moment gained momentum. The company is still making great inroads in this area bringing sustainable fashion to whole new levels. Joe’s interest in ethical fashion grew during his days as a true back-packing vagabond. His travels took him to places like Bali and Kathmandu, where he and his friends met local artisans and were left with wide-eye wonderment at their talents.

Komodo thus began as a fashion lifestyle brand that makes sure to keep the environment and foot soldiers of the fashion industry – the actual artisans and tailors – happy. Now, more than two decades later, the brand still works with the same family-run factories in Kathmandu and Bali they started with. Their raw materials are as original as their ideas; organic cotton, hemp, soya fibre, rustic silk and recycled rubber are just some of things the brand uses.

Who knew anti-establishment would look so cool?  You just have to take a look at this Muse denim dress (£85). Made of lightweight organic hemp and cotton, it is sophisticated, easy and fun. We also like these tribal Sobel shorts (£45); a perfect way to greet spring, it is made of lightweight Rayon.  This Elly cropped jacket (Sale price £25) is also another favourite, a prefect item, which can be dressed up or down, made of organic cotton, wool and hemp.

Dhanya Nair

Click here for more environment friendly and stylish clothes.

Elly Cropped Jacket
Sobel Shorts
Muse Denim Dress
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