Giorgio Armani invites you to be a face of its eyewear campaign

Ever fancied being the face of a world famous designer fashion brand? Hear this, Armani are giving their Twitter followers just that opportunity with their latest advertising campaign.

The partnership between Armani and Followgram.me invites users of Instagram to share their memorable moments wearing their favourite sunglasses, whether it be out and about with friends, away on holiday, in the garden, along the high street, in the park or at a festival.

The aim is to create an entertaining visual display, which captures some of life’s most enjoyable moments. The campaign is part of their Spring/Summer Frames of Life eyewear collection. The current main advertising campaign was shot by photographer Serge Guerand and shows sophisticated black and white shots of a couple on a summer holiday, based around St. Tropez.

All you need to do to be featured in the Frames of Life campaign is upload your favourite snap to Instagram, choose one of the filters on the site, and then add the hashtag: #FRAMESOFLIFE, your picture will then be uploaded to the “Frames of your holiday” album, which is then made viewable right here.

What are you waiting for? Get snap happy and hashtag away! 

Siobhan Copland
Photo: Ambra Vernuccio