Victoria Beckham launches Icon Collection online
Victoria Beckham is set to launch a capsule collection of her most popular dresses from seasons past. Launching in February with just seven reworked classics the collection, called Icon, will be available exclusively on her website and will have further dresses added as it grows.
Featuring designs from spring/ summer 2009 to today the collection will be sold directly from her website for the first time. With prices starting at £1000, that could prove an expensive late night shopping spree! This first step into e-commerce coincides with the relaunch of the Victoria Beckham website and will excitingly also feature accessories and pieces hand picked by the glamorous designer.
The line has been created due to unfaltering demand for Victoria’s dresses both past and present, which have been worn by everybody from Eva Longoria to J-Lo with Victoria saying: “Together with my personal edit of the Spring/Summer 2013 collections, I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic that’s very special to me. I introduced Icon in response to requests for designs from as far back as my first collection from customers, and I wanted to find a way to offer them key dresses from the archive, but in newly-reworked colours and fabrics.”
Rumoured to be part of the Icon collection is this navy and mint green dress from Spring/Summer 2012, but what else will be included? The Upcoming is very excited to find out!
Click here to view the collection.