The Upcoming
  • Culture
    • Art
    • Cinema
      • Movie reviews
      • Film festivals
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
    • Shows & On demand
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Archive

Support Children’s Foundation by purchasing a Pure Collection scarf

Support Children’s Foundation by purchasing a Pure Collection scarf
20 May 2013
Lisa Nederveen
Avatar
Lisa Nederveen
20 May 2013

Pure Cashmere tributes its land of source by donating £10 to the Christina Noble Children’s Foundation for each purchase of their brand new cashmere-blend printed scarf. By buying one of these limited scarves, customers contribute to the health and safety of underprivileged children in Mongolia.

The cashmere-blend printed scarf comes in grey, blue and neutral and consists of wool, silk and cashmere. Especially the brightly blue coral scarf can be a great addition to your summer accessories. The subtle reptile print makes the scarf a unique piece.

Pure Collection was founded in 2002 by cashmere-junkies Nick Falkingham and Adam Holdsworth. Their aim was to start a contemporary cashmere line that wasn’t as pricey as the traditional brands. Four years after the launch, it grew out to be the largest online cashmere retailer in the UK. All the cashmere is harvested from goats in Inner Mongolia by traditional herders. The extremely cold climate makes Mongolia “the home of the world’s finest cashmere”. The country is infamous for its herding and agriculture.

However, Pure Collection decided not only to focus on Mongolia’s cashmere by also paying attention to the social problems in the country. By supporting the Christina Noble Foundation, Pure Collection shows to be conscience of the social conditions of its land of source. They look further than their product alone, which should be an example to other brands. The Christina Noble Children’s Foundation has special programmes in Mongolia to improve the health and safety of children. In certain Mongolian populations, there’s a high risk for children to be exposed to economic and sexual exploitation. The foundation tries to prevent this with special educational programmes and by making basic care accessible.

Lisa Neverdeen

Purchase your own limited edition of the Cashmere-Blend Printed Scarf in the online store here.

Related Items

More in Archive

Achieve timeless elegance this S/S 2014 with S.I.L.K.

Ellie Owen
Read More

Bespoke jewellery by Charlotte Tamar

Niten Thakor
Read More

Enjoy designer luxury with Alexis Smith Lingerie’s A/W 2013 collection

Ellie Owen
Read More

Embrace vibrancy and colour with PPQ this winter

Ellie Owen
Read More

Kenzo Metallics adds the sparkle to you Christmas wardrobe

Niten Thakor
Read More

A Christmas alternative: Cranberry and Orange Jeweled Nut Bake

Bethany Stone
Read More

An Austique shopping guide: your one-stop shop for last minute gifts

Christianna Pugliese
Read More

A comforting twist to designer heels

Michelle McGill
Read More

Iain Duncan Smith condemned for refusing to meet with Trussell Trust

Abbie Cavendish
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • We Still Fax at ANTS Theatre Online
    ★★★★★
    Theatre
  • Live Lab at The Yard Theatre: An interview with associate director Cheryl Gallagher
    Theatre
  • Arlo Parks – Collapsed in Sunbeams
    ★★★★★
    Album review
  • The Capote Tapes
    ★★★★★
    Cinema
  • The Dig
    ★★★★★
    Cinema
  • Crobar: Music When the Lights Go Out
    ★★★★★
    Cinema
  • Green stars, two female chefs at the top and a controversially quick award: This is 2021 UK Michelin Guide during the pandemic
    Food & Drinks
  • Assassins: Exclusive new clip
    Cinema
  • Identifying Features
    ★★★★★
    Uncategorised
  • Schemers
    ★★★★★
    Cinema
  • Green stars, two female chefs at the top and a controversially quick award: This is 2021 UK Michelin Guide during the pandemic
    Food & Drinks
  • Identifying Features
    ★★★★★
    Uncategorised
  • Arlo Parks – Collapsed in Sunbeams
    ★★★★★
    Album review
  • Identifying Features
    ★★★★★
    Cinema
  • We Still Fax at ANTS Theatre Online
    ★★★★★
    Theatre
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

Deadly is the Female: learn how to stand out from the crowd
Travel and adventures are the keywords: an interview with Vita Gottlieb