The Upcoming
  • Culture
    • Art
    • Cinema
      • Movie reviews
      • Film festivals
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
    • Shows & On demand
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Fashion & Lifestyle

Chanel launches Les Vernis Couleurs Culte de Chanel

Chanel launches Les Vernis Couleurs Culte de Chanel
2 June 2013
Gillian Horsley
Avatar
Gillian Horsley
2 June 2013

Chanel is infamous for launching nail colour trends. In 2010 Beyonce wore Chanel’s  Novelle Vague, the perfect turquoise shade in a music video, and within hours the colour was copied by women everywhere.  Taking you further back to 2008, Victoria Beckham sported the brand’s limited edition Black Satin shade, which sold out immediately and was purportedly selling on eBay for over £30. Clearly people want what Chanel has to offer, and Chanel is finally answering back! The recent launch of their Les Vernis Couleurs Culte de Chanel (loosely translated to Chanel’s colour cult) has hit the scene and nail enthusiasts are going wild!COVER-PAGE2

The collection features five shades from the brand’s archives.  The shades include Particulière, a taupe-gray; Pirate, a perfect red; Black Satin, the original black; Beige, the ideal beige; and coming back all the way from 1994 is Rouge Noir, a deep red available for a limited-edition run for £17. 432154_10151599527569235_1458664489_n

The launch comes with a fun YouTube video (see below) to the soundtrack of New Order that is garnering a lot of attention in the beauty blogosphere. “Chanel has a mature, engaged social audience and I think that announcing a new product launch in that space is a great basis for a campaign,” said Brittany Mills, vice president of client solutions at B Culture Media, Atlanta. “Nail polish is a very viral topic lately with the help of Pinterest, so I think that a social focus for this product was a great idea,” she said. It’s only been a few hours since the launch and it has already gone viral. 

Did your favourite Chanel nail hue make the ultimate Cult Collection cut?

Gillian Horsley

Watch the video for Les Vernis Couleurs Culte de Chanel here

Related Items

More in Fashion & Lifestyle

At-home beauty essentials to try in 2021

Rebekah Absalom
Read More

The top beauty looks to try this festive season

Alexandra Davis
Read More

Christmas day dresses worth a celebration of their own

Sophie Cook
Read More

Christmas gift guide 2020: For him

Rebekah Absalom
Read More

Christmas gift guide 2020: For her

Rebekah Absalom
Read More

Festive pyjama sets you need for Christmas Eve

Sophie Cook
Read More

The rise and rise of Weekend Doll: An interview with founder and creative director Yuriko Usui

The editorial unit
Read More

Beauty gift guide for her

Alexandra Davis
Read More

10 jumpers you need in your wardrobe this winter

Sophie Cook
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • Female filmmakers lead nominees for the London Critics’ Circle Film Awards
    Cinema
  • An interview with Ifrah Ismael: Tales from the Front Line and other stories
    Theatre
  • Persian Lessons
    ★★★★★
    Cinema
  • Jeremiah Fraites – Piano Piano
    ★★★★★
    Album review
  • Lonely the Brave – The Hope List
    ★★★★★
    Album review
  • Identifying Features
    ★★★★★
    Cinema
  • 23 Walks
    ★★★★★
    Cinema
  • Live Lab at The Yard Theatre: An interview with associate director Cheryl Gallagher
    Theatre
  • We Still Fax at ANTS Theatre Online
    ★★★★★
    Theatre
  • We Ask These Questions of Everybody: An interview with Amble Skuse and Toria Banks
    Theatre
  • Identifying Features
    ★★★★★
    Cinema
  • We Still Fax at ANTS Theatre Online
    ★★★★★
    Theatre
  • WandaVision: Marvel’s charming sitcom proves an astounding success
    ★★★★★
    Cinema
  • The Queen’s Gambit: A chess story that’s not about the moves but the motives
    ★★★★★
    Cinema
  • Undercover at Morpheus Show Online
    ★★★★★
    Theatre
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

Wasted Heroes: Fascinating menswear
Anarchy and chaos by Mayadu Khammu’s Young Blood label at The Wellington Club