The Upcoming
  • Culture
    • Art
    • Cinema & Tv
      • Movie reviews
      • Film festivals
      • Shows
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Archive

Jo Loves: the beauty brasserie around the corner

Jo Loves: the beauty brasserie around the corner
17 October 2013
Lucy Pennington
Avatar
Lucy Pennington
17 October 2013

Starting out at a florist in Belgravia Street 30 years ago could have been the best inspiration for fragrance entrepreneur Jo Malone. Inspired by the floral fragrances within that very florist, Malone has come to be one of Britain’s most successful perfume creators being a founding member and creative director of Estée Lauder.  She has since moved on and created a new fragrance empire and brand called “Jo Loves”.

Now 30 years later, Malone moves into 42 Belgravia Street, which debuts her first Jo Loves beauty concept store.  The Jo Loves store mimics that of a brasserie, giving customers a platform to shop for beauty products as if they were socialising in an exciting bistro.

The store stocks existing fragrances alongside brand new bath colognes and new scents.  A “Fragrance Tapas” brasserie bar concept would be one of the first things you see when entering the store, giving customers a platform to pick and try different fragrances and scents.

Sticking to her creative inspiration, Malone launched the Flower Shop collection. Malone says: “Still to this day, I remember the subtle scent of tuberose and lilies, freesia and roses, alongside crushed green stems on the floor and the smell of twine and brown paper.”.

Lucy Pennington

Find out more about the Jo Loves collection concept store by visiting their Facebook page.

Related Items

More in Archive

Achieve timeless elegance this S/S 2014 with S.I.L.K.

Ellie Owen
Read More

Bespoke jewellery by Charlotte Tamar

Niten Thakor
Read More

Enjoy designer luxury with Alexis Smith Lingerie’s A/W 2013 collection

Ellie Owen
Read More

Embrace vibrancy and colour with PPQ this winter

Ellie Owen
Read More

Kenzo Metallics adds the sparkle to you Christmas wardrobe

Niten Thakor
Read More

A Christmas alternative: Cranberry and Orange Jeweled Nut Bake

Bethany Stone
Read More

An Austique shopping guide: your one-stop shop for last minute gifts

Christianna Pugliese
Read More

A comforting twist to designer heels

Michelle McGill
Read More

Iain Duncan Smith condemned for refusing to meet with Trussell Trust

Abbie Cavendish
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • The Girl and the Spider (Das Mädchen und die Spinne)
    ★★★★★
    Berlinale
  • Celebrate International Women’s Day with a Bombay Sapphire Cocktails & Create masterclass
    Food & Drinks
  • Kings of Leon – When You See Yourself
    ★★★★★
    Album review
  • Limbo
    ★★★★★
    Berlinale
  • Delectible drinks that would make the perfect Mother’s Day gift
    Food & Drinks
  • Killing Escobar
    ★★★★★
    Glasgow
  • “There really hasn’t been a film that deals with a platonic male-female relationship in this way”: Natalie Morales and Mark Duplass discuss Language Lessons
    Berlinale
  • A Brixton Tale
    ★★★★★
    Glasgow
  • Surge
    ★★★★★
    Glasgow
  • The Old Ways
    ★★★★★
    Glasgow
  • Berlinale 2021 winners: The full list
    Berlinale
  • WandaVision
    ★★★★★
    disney
  • Coming 2 America
    ★★★★★
    Movie review
  • Kings of Leon – When You See Yourself
    ★★★★★
    Album review
  • The Dissident
    ★★★★★
    Movie review
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

Replay and Charli XCX launch new LaserBlast Club collection
The Shoreditch Fashion Show at Oval Space