Shore Projects: cute coastal watches inspired by British beach life
The brand was started up by a group of friends who noticed they all had one thing in common: none of them wore watches. Realising it was because they could not find a suitable day-to-day watch, they created Shore Projects.
Their latest collection is the perfect range for summer with a charming theme match: the British seaside. There are four pieces to choose from in Project 1 and they are all wonderfully named after our favourite seaside resorts: Poole, Whitstable, Portland and St Ives.
Poole has a powder blue strap reminiscent of oceanic colours with a white face and a brushed silver look. Whitstable has the same brushed silver but with a richer midnight blue strap and a charcoal face – a darker look but still suitable for daywear. Portland has a brilliantly bright mint green strap with brushed gold metal and a white face, and finally we have St Ives which has a moss green strap with a charcoal face and brushed gold.
You can see the inspiration behind every product and it’s great to see a patriotic company coming up with beautiful pieces.
The watches cost £85 each and are available to buy online, world-wide shipping is an option and as an added bonus the watches are water resistant to 10 ATM – which means a dip in the sea won’t hurt them!