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London Fashion Week Men’s SS18

Blood Brother spring/summer 2018 collection presentation for LFWM

Blood Brother spring/summer 2018 collection presentation | LFWM
10 June 2017
Joanna Taylor
Avatar
Shot by Filippo L'Astorina
Avatar
Joanna Taylor Shot by Filippo L'Astorina
10 June 2017

Fashion week

Blood Brother

SS18 collection


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We went back to the future at the Blood Brother BB CORP presentation. Decked out with old-school computers and office furniture, this 80s futurism throwback is an ode to the internet powered technological revolution. 

LFWM SS18 - Blood Brother - Filippo L'Astorina - The Upcoming -3

Broad-shouldered plaid power suits are layered with jersey and velour tracksuits, merging the nostalgic with contemporary streetwear. The mac received a makeover, presented in moc-croc with matching trousers. Oversized T-shirts in jersey and denim are adorned with slogans such as “plug-in”, celebrating the era’s technological advancements in computing, cars and the concorde.

LFWM SS18 - Blood Brother - Filippo L'Astorina - The Upcoming -7

The 80s wouldn’t be the 80s without nylon This time however, trousers, bum bags and bombers celebrate the underrated fabric in a more understated colour palette of black and burnt orange. 

LFWM SS18 - Blood Brother - Filippo L'Astorina - The Upcoming -14

Harnesses and buckles have been all over the catwalk this season, and Blood Brother didn’t miss a trick. For SS18, founders Nicholas Biela and James Waller put them to good use on parachute harnesses, bags, belts and bomber jackets. 

LFWM SS18 - Blood Brother - Filippo L'Astorina - The Upcoming -12

Desirable yellow-tinted frames, Blood Brother-scribbled caps, and plimsoles without socks were the icing on the cake. Did anybody see where I parked my DeLorean? 

Joanna Taylor
Photos: Filippo L’Astorina

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Blood Brother

SS18 collection


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