Seven surest ways to drive traffic to a site
How many times have you looked at your website and wished that you had double or quadruple the number of visitors you currently have on it? You’ve most likely lost count. That’s exactly the case with most website owners. The even more annoying fact is that you’ve probably tried many strategies that were supposed to draw people to the site, but all to no avail.
At this point, you’re almost giving up.
But don’t! There are still some surefire strategies to draw traffic to that business or personal site of yours. The only problem is you haven’t been lucky enough to come across them. The good news? This post dives into seven of them so read on to learn about them.
Target topics with search traffic potential
Every now and then, people go on engines like Google to search for things. In order to do this, they enter search phrases, “keywords”, into the search bars, expecting to get the best answers to their queries.
Now, if your site provides the best answers to people’s queries, don’t you think Google will get you in front of them? Of course, they will. The only challenge is, how will you know the most frequently searched for phrases?
There are two ways to do this:
- You can hire an SEO service company like SEO Service Canada to help you carry out relevant industry keyword research.
- You can use some online keyword research tools to search for the keywords people in your industry search for the most.
Once you gather these keywords, contact your website content creator to come up with strategic content, wherein you can fit these keywords. If you use a web designer like Hurryworld.com, getting a professional content creator won’t be a big ask.
Create guest posts
Remember those keywords you gathered in the tip above? Well, another way to put them to good use is via guest posting. Guest posting simply refers to a process whereby someone creates a content, fits their link into the content naturally, and then publish the content on a high-authority industry-related site.
The idea in guest posting is that when you publish content on a high-authority site, the visitors of that site will click on the link in that content, which will then take them to your own site. In addition, it’s also been proven that when you have good guest posts on major authority sites, it also improves your search rankings on search engine result pages.
To create a guest post, you can reach out to any of those authority websites that are popular in your industry, informing them of your intention to guest on their site. Bear in mind, though, that many of them are tough to please and may not be too eager to accept your guest posts. This is why most site owners use a guest posting company like Rankwisely to create their guest posts. Guest posting service UK companies like these have an incredible relationship with many of these high authority sites, so when they reach out to them, they’re only too willing to listen to them.
Appear on podcasts
Podcasting is another wonderful weapon you can use to bring more people to your site. In 2020 alone, over 44% of the US population listened to at least one podcast show.
But how can you leverage this opportunity for your site’s benefit? Simply pitch to podcast creators to be their guests. Podcasters are always on the lookout for industry-relevant guests to grace their shows, so when they find a willing participant, they’re only too happy to give them a shot.
To find podcast opportunities, go on Google, search for “top (your industry niche) podcasts,” and you’ll find lots of curated lists.
Blogging and repurposing
Blogging is the act of creating relevant content that addresses the pain points of a specific group of people. It can be in the form of tips, how-to guides, whitepapers, infographics etc. To use blogging to draw traffic to your site, you’ll need to first your blog posts in the faces of the right audience. This can be done via social media channels, influencer marketing, or guest blogging (as explained earlier).
Repurposing, on the other hand, is the process of changing the formats of your blog posts to publish on other platforms. Now, while your blog posts do have the potential to reach a great percentage of your target audience, you have to assume that not everyone likes to consume textual content. To cater to the demands of these people and also to encourage them to check your website out, you will need to repurpose your blog posts. You can repurpose your blog posts into videos and upload them on Instagram, YouTube, Facebook and other video-sharing platforms.
Alternatively, you can also repurpose your blog posts into tweets and publish them on Twitter.
Go on Quora
Quora is a goldmine for organic traffic. If you know how to play your cards right, you can even make it your long-term traffic channel. All you have to do is find and respond to existing questions in your niche, establish your authority and bring some traffic to your site along the way.
When people come to Quora, they always expect to find answers. And when they do, they’re more than too happy to check out any material (which could be your site) you ask them to look into, provided it provides additional information.
Digital promotion: Promote your site on the internet
Remember, when people talk about traffic, they’re simply referring to human visitors. Now, what simpler way is there to find these real humans than to go to the places where they visit the most?
In short, post your site link on Facebook groups, Slack, Reddit, online forums, YouTube videos, Instagram influencer pages, Twitter and any other platforms you’re on.
But bear in mind that to draw attention to your link, you’ll need to post something that’s appealing to the audiences on those platforms alongside the link you’re attaching. If on Twitter, you can post a catchy comment on a thread and attach your site link. On Instagram, you can get an influencer to promote you. On Facebook groups, you can share a helpful guide and ask people to visit your page to learn more.
Team up with other site owners
Whatever it is your business is into, simply find other brands that share similar audiences with you and promote your business website on their platform. If you sell furniture, you can team up with an AirBnB business owner. For fashion business sites, your go-to partner might be the guys in the entertainment industry.
By and large, do your research to identify those websites that share similar audiences with you and then reach out to them. All you need is for them to send a fraction of their traffic to you, and you to them. It’s called cross-promotion!
The editorial unit