Pistol Panties launches its pop-up shop on a carousel

30^th March 2012

Rebecca Saunders

Rebecca Saunders

30 March 2012

There were ribbons, popcorn and a giant blue unicorn last night at Selfridges, as it welcomed the launch of Pistol Panties’ pop-up shop. The event was filled with stylish girls, happily sipping on bubbly, as summer tunes from the 1980s were blasted by Mary Charteris, who was the DJ for the night. It was freakishly warm, almost an August evening; perfect for browsing the fun, retro summer prints that Pistol Panties have to offer.

Based around the theme of a carousel, the pop-up shop was wacky and fun, bringing an air of summer fun to the swimwear section of Selfridges and allowing people to look happily through the assortment of glamorous swimwear. The collection was bursting full of vibrant and quirky prints in bold oranges and blues – from retro geometric patterns to vintage floral design, it was all about fun and enjoying wearing the swimwear in all its femininity and quirkiness.

The designer behind the London-based swimwear brand, Deborah Fleming, wanted to bring smiles to people’s faces with her collection and her fun pop-up shop – which she certainly did. Fleming is no stranger to Selfridges: it was they who were the first to stock her swimwear back in 2004, so it seems a very fitting place to launch to a wider audience.

The daring designs were very popular; the vintage inspiration mixed with the glamorous prints, created a feeling of summer fun on the beach. Well, those hot days are not far off now, especially judging by this unseasonable weather and we think it’s time to grab a gorgeous piece of swimwear from Pistol Panties and run to the seaside!

The next step for the collection is to keep the pop-up shop format going, as Fleming revealed that she would like to create a “pop-up rodeo” in other department stores across the country. Keep your eyes open – you could be next to get on the carousel!

Pistol Panties 2012 collection will be available in its entirety at Selfridges from 29^th March. 

Click here for more information.

Rebecca Saunders