The story of FAUX/real jewellery

5^th April 2012

Annika Ranga

Annika Ranga

5 April 2012

Jewellery design has just been taken up to another level and that is to a level consisting of creativity and out of the ordinary jewellery by FAUX/real.

Louis DeCicco and Mari Ouchi established FAUX/real in 2004 and are based in New York City, where fashion has no bounds. The basis of this brand is exploring new ideas in jewellery and object design by collaborating the two together. FAUX/real uses unexpected materials with an added sense of humour, such as industrial rubber, neoprene and marble stone just to name a few.

Along their experimental journey they have caught attention from a wide range of fields that include fashion, art, architectural and furniture design; they also teamed up with people from these fields. As the brand has continued to grow, both designers thought jewellery design just wasn’t enough to express everything they had to. So, besides having a jewellery line they also have a small object line; this was launched quite recently just four seasons ago.

Their new line work OUT/in is inspired by all things related to working-out and exercise. It includes dumbbells necklaces and another called the Balancing Act, this is inspired by geometrics. An unusual object included in this collection is called the GYMvase which is a vase made to look like a weight bench. This play on gym equipment and jewellery is both amusing and thought-provoking. The work OUT/in collection is innovative and a work of art, it might even get you in the mood for the gym.  

The object of FAUX/real and their work OUT/in collection is to challenge people’s eyes and mind with a very thoughtful touch. Their brand is neither a trend-setter nor a trend-follower: it is something completely different. Faux/real is a niche and individualistic brand. It explores a new sense of creativity and is quite comical. 

Annika Ranga

Have a look at their website here.