Swarovski & Wonderland: exclusive launch of the Iconic London art campaign

17^th July 2012

17 July 2012

Last night on a Regent Street that was bustling with tourists ready for the Olympic Games, Swarovski and Wonderland magazine held a party to celebrate the launch of their new Fall/Winter collection, Kingdom of Jewels.

To celebrate the new collection, Swarovski decided to hold a party in their Regent Street store. It was a glittering soirée of champagne and cocktails, and, of course, lots of crystal. The guests were also treated to a DJ set by Cozette McCreery. As they sipped their drinks and nibbled on the interesting canapés on offer – potato chips with truffle and Parmesan spread, for example. It was a chance to soak in the surrounding glitz of the Swarovski crystals.

Guests flicked through Wonderland magazine, which was neatly piled around the store with the face of Dakota Fanning on the front cover. Berlin-based artists Good Wives and Warriors, who worked on their beautiful, London-inspired painting throughout the evening, were creating their artwork live in the window. The painting was in celebration of London and was supported by Iconic London, a campaign to highlight and celebrate all of the iconic places that make up the wonderful city itself.

The developing painting could be seen by passers-by who peered in through the window to marvel at the impressive swirls of lilac, pistachio green and lavender, and the fantastic precise lines that were beginning to make up London’s famous skyline. That’s not forgetting the shining Swarovski jewellery, by the way. People were encouraged to use the hash tag #iconiclondon to send their ideas of what makes London iconic, suggestions were then considered and their names were added to the artwork.

The Kingdom of Jewels collection itself was modern and mysterious with a definite and edgy creative streak running through it. The mix of minimalistic and deliciously intricate Middle Eastern design gave the pieces depth, with contrasting bright and dark colours, flashing brilliantly in sapphire, ruby and emerald. Gold and silver contrasted illustriously and brought the collection together in a celebration of the modern day woman and her ability to live a life on many levels.

There was a party atmosphere as the hoard of select and glamorous guests perused the jewellery and enjoyed the cocktails and nibbles on offer. A good night was had by all. We can’t wait to get our hands on one of those glorious new Swarovski pieces – and we bet a lot of people who went last night can’t either!

Rebecca Saunders