Beauty has arrived at Net-a-Porter
Following 13 successful years in business and the recent launch of The Edit, their weekly online magazine featuring former Harpers Bazaar editor Lucy Yeomans, Net-a-Porter has made a leap in to beauty.
The integrated segment on the website features a ‘quintessential edit’ of beauty brands, including 3Lab, Aesop, Beauty Works West, Chantecaille, James Read, Joya, Let Metier de Beaute, Natura Bisse, Philip B and Sarah Chapman, with more labels and lines to be added weekly, much like the other offerings on their site. As you can imagine, their beauty products don’t come cheap, with some skincare breaking the bank at £500 plus.
On the strong competition between the site’s venture in to beauty against existing heavyweights like Sephora, Net-a-Porter’s managing director, Alison Loehnis said: “We consider it a unique differentiator to be able to merchandise beauty and fashion together and educate our visitors not only on which bag or shoe to buy to get the look, but the nail polish and lipstick as well. The impulse to shop from the page applies to beauty as it does to fashion and now our customers can do both at one destination.” There is no doubt that Net-a-Porter will hold their own in the beauty field.
The venture sees a new chapter to the rapid-growing luxury retailer, and more importantly, sees our credit cards getting a beating. Restrain beauty addicts!
Sara Exall
Net-a-Porter Beauty is available to shop now.
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