The Upcoming
  • Culture
    • Art
    • Cinema
      • Movie reviews
      • Film festivals
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
    • Shows & On demand
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Archive

New Zealand-based menswear brand with an ugly twist

New Zealand-based menswear brand with an ugly twist
22 June 2013
Ben MacDonald
Avatar
Ben MacDonald
22 June 2013

With a mission to create some of the best products in the world, New Zealand-based menswear brand I Love Ugly provides gentlemen with quality-driven yet classical pieces for an independent mind. With the brand’s ethics striving to make men look good by creating idyllic-tailored garments with an in-house twist on typical menswear aesthetics, the constant influences digested within the collections evoke the pleasures of music and art collated with the fashion canvas, probing at innovative technicality, conjuring the bland to now be exciting. Creative with clear vision, the label yearns to provide gentlemen with pieces that culminate towards a completed wardrobe rather than individual purchases, deeming their brand as a priority destination for year-round assistance.

With an eclectic representation of the menswear genre, the instant appeal and relevance will acquire consumers requiring a varying spectrum of trends – whether street-wear or a focus upon tailoring – I Love Ugly will guarantee inspiration with its extensive range of staples and seasonal-indulgences, paired with a defiant circle of colour choices and sizing. Welcoming gentlemen within humble surroundings, the classical garment is instantly recognisable cascading throughout, with technicality and contemporary twists incorporated into the pieces permitting them to be envisioned as something different. Shirts in short and long-sleeve variants, the standardised T-shirt with polo pairings, loose-fitting chinos alongside track pant joggers, sweaters and wind-proof knits, trend-hugging bombers with hooded duffles and quilted hunter jackets encapsulate the body of the collection.

Accessories are also given a nod with beanie and bucket hats, delectable wrist-wear, leather backpacks and toiletry luggage and a derby-esque crosby shoe. Intuitive prints and bold colour choices compliment the garment they are collated with, even the simpler facades have quirky, minute detailing for a stand-alone concept. Shirts paddle within collages of paisleys, horses, mushrooms and geometrics with plainer facades boasting mustards, pastels, browns and monochromes. Trousers are subjected to a similar strategy of bolds and bights, with burgundy, navy and grey taking the leading role, with the shorts striking similarity to the shirts with flirts of prints and motifs. The leather goods are more reserved with simple facades in darkened tones, but the hats are fortified with hits of vintage and contemporary prints and muted bobbles.

The label may be based overseas, but with worldwide delivery and comparative pricing to other middle market menswear names, there is no excuse to have a smudge of ugly in everyone’s wardrobe.

Please click here for further information.

Ben MacDonald

Related Items

More in Archive

Achieve timeless elegance this S/S 2014 with S.I.L.K.

Ellie Owen
Read More

Bespoke jewellery by Charlotte Tamar

Niten Thakor
Read More

Enjoy designer luxury with Alexis Smith Lingerie’s A/W 2013 collection

Ellie Owen
Read More

Embrace vibrancy and colour with PPQ this winter

Ellie Owen
Read More

Kenzo Metallics adds the sparkle to you Christmas wardrobe

Niten Thakor
Read More

A Christmas alternative: Cranberry and Orange Jeweled Nut Bake

Bethany Stone
Read More

An Austique shopping guide: your one-stop shop for last minute gifts

Christianna Pugliese
Read More

A comforting twist to designer heels

Michelle McGill
Read More

Iain Duncan Smith condemned for refusing to meet with Trussell Trust

Abbie Cavendish
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • Arlo Parks – Collapsed in Sunbeams
    ★★★★★
    Album review
  • Green stars, two female chefs at the top and a controversially quick award: This is 2021 UK Michelin Guide during the pandemic
    Food & Drinks
  • The Capote Tapes
    ★★★★★
    Cinema
  • The Dig
    ★★★★★
    Cinema
  • Swimming Home: An immersive online experience
    ★★★★★
    Theatre
  • Win a DVD bundle of House of Sand and Fog, Away From Her and Young Adam
    Competitions
  • Crobar: Music When the Lights Go Out
    ★★★★★
    Cinema
  • Green stars, two female chefs at the top and a controversially quick award: This is 2021 UK Michelin Guide during the pandemic
    Food & Drinks
  • Assassins: Exclusive new clip
    Cinema
  • Identifying Features
    ★★★★★
    Uncategorised
  • Green stars, two female chefs at the top and a controversially quick award: This is 2021 UK Michelin Guide during the pandemic
    Food & Drinks
  • Identifying Features
    ★★★★★
    Uncategorised
  • Arlo Parks – Collapsed in Sunbeams
    ★★★★★
    Album review
  • Identifying Features
    ★★★★★
    Cinema
  • We Still Fax at ANTS Theatre Online
    ★★★★★
    Theatre
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

Georgia Louise launches products for Space NK
New laws to protect child models