Fancy a new dress every day? One Dress a Day will give you exactly that!
Fast fashion isn’t a new concept. With designers revealing new trends each season and high street stores updating their products weekly; shoppers are left with a plethora of choice. And sometimes it can be a little overwhelming. Why not make it simpler? Bruno Schiavi has done exactly that.
Schiavi explains to Women’s Wear Daily (WWD): “I always try and look at gaps in the market and come up with something new that nobody else is doing out there. At three in the morning, I stood upright in my bed and thought, ‘Wouldn’t it be amazing if I tortured my team and launched a new dress every day, 365 days of the year?’”
The idea is to become a reality with the launch of website One Dress a Day, which does exactly what you’d expect. Each day a new design will be released online complete with styling tips and even its own brand new ad campaign. Each dress will only be available for 30 days, unless it sells out sooner, making each design a limited edition. Schiavi tells WWD: “No other company has launched a brand new product every single day.” A genius idea from the man who has previously worked with the Kardashian sisters on their Kardashian Kollection.
All made in the USA, a variety of styles from maxi-dresses to bodycon styles and skater shapes will be available in sizes XS to XL. The collection of 365 pieces will be priced around $169 – approx. £109, and plans to include styles which can be worn from “the desk to dinner”.
Hollie Bracciale
Available to customer in 28 countries, the website launches on 26th Aug. Click here to visit the site or get a sneaky peek at the collection below.
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