Schmaltz launches food truck serving fine-dining chicken in Broadgate Circle

While there is currently only one michelin-starred street food vendor in the world, a potential second may have just made its mark in Broadgate Circle. Schmaltz is making it their mission to change the street food game with michelin-inspired meal offerings starting at only £7.

French Label Rouge chicken, preserved lemon feta, parmesan crisps and mushroom duxelles – you have a better chance of finding these items at a fine-dining restaurant than at your average food truck. Chefs including Karl Burdock and George Clark (BAO/Le Bun) helped develop Schmaltz’s upmarket concept. Serving high-end dishes from a dandelion-print van fashioned by award-winning design house Timorous Beasties, Schmaltz is bringing about an air of proud “ventrification” – that is, the gentrification of street vendors – to East London’s dude food scene.

Schmaltz’s main focus is the chicken. Not just any chicken, either: they only stock 100% French Label Rouge, which is considered by many to be the best poultry in the world; it certifies that the birds are reared using only free-range, environmentally friendly, and traditional methods approved by French authorities. As a result, the cost of this brand of chicken can be significantly higher than regular market choices, which is why Schmaltz’s offerings of Label Rouge chicken sandwiches running for only £7 is even more surprising.

Seared then roasted – skin on – the chicken is picture-perfect: visibly juicy, the exact right amount of crisp, and served on a teardrop-shaped bun. It’s shaped to look like “a full, fresh unadulterated superior chicken breast” and created as “a feminine nod to the ever-expanding quality in the fast food revolution”. Outside of technical details and promises of upscale food for street stall prices, the sandwiches are actually quite delicious: the Schmaltz Breast Sandwich is more than enough of a reason to drop by and check out this exquisite offer.

There are also some vegetarian options, such as the Courgette Rosti Burger, which comes with green chilli sauce, wasabi, baby kale, and a crunchy parmesan crisp. As someone who does not ordinarily enjoy meat-less meals, the fresh ingredients and complex flavour palate of this sandwich will surely inspire me to order it again.

Kari Megeed
Photos: Kari Megeed

Schmaltz is at Pitch 4 Broadgate Circle London EC2M 2QS. For further information visit their website here.