Donutelier brings patisserie-style doughnuts to Harrods with limited-time pop-up van

The boutique doughnut brand Donutelier has launched a temporary pop-up at Harrods in Knightsbridge, running from 5^th September to 18^th October. The van installation is located at the Hans Crescent entrance of the department store and offers a selection of pastries, coffee and other beverages. 

The pop-up will present a rotating menu of Donutelier’s most popular items, including the Dulcey Pecan Doughnut. This particular item — which features a blonde chocolate filling, caramelised pecans, and golden sable biscuit pieces — will remain available at Harrods after being removed from the brand’s main store menu in September. Alongside the pastries, customers can purchase Donutelier’s house blend coffee, matcha lattes, and 1kg bags of their coffee beans.

Founded in 2022, Donutelier currently operates two permanent locations in London, on Charing Cross Road and Carnaby Street. The brand combines traditional pastry techniques with modern interpretations of French patisserie, positioning its products as artisanal rather than mass-produced.

Théa Marks, Chief Operating Officer of Donutelier, commented on the partnership: “Harrods has always been a symbol of craft, quality, and attention to detail – values at the very heart of Donutelier. Bringing our atelier experience to this iconic setting will deliver our shared passion for artistry in every bite and every sip.”

The Harrods van pop-up has previously hosted brands such as Valentino, Burberry, and Loewe, and now includes Donutelier in its roster. The initiative is part of Harrods’ broader strategy to offer curated experiences that blend food, fashion, and luxury retail.

Products at the pop-up are priced in line with Donutelier’s standard London boutique pricing. The installation is open to all Harrods visitors.

Harrods, established in 1849, remains one of the UK’s most iconic department stores, housing over 3,000 brands and more than 20 dining venues. Today, they serve customers via their website, H beauty and airport stores and hospitality destinations in China and Qatar. The Donutelier collaboration is the latest in a series of limited-time culinary partnerships hosted by the retailer.

Food Desk

For further information and orders, visit Donutelier’s website here.