Three new food traders to open at Seven Dials Market

Seven Dials Market in Covent Garden, London, will welcome three new food traders on Friday, 30^th January 2026. The additions – HOKO, Bask Street Boys, and Masa Tacos, – will offer a diverse range of cuisines, from Hong Kong-style noodle soups to Basque-inspired tortillas and traditional Mexican street food. The move is part of KERB’s ongoing efforts to refresh its trader line-up and support independent food businesses in a central London location.

HOKO, a contemporary Hong Kong café known for its Brick Lane site, will open a permanent location at Seven Dials Market. The business, which began as a Hong Kong milk tea specialist in 2021, has since expanded into a full diner and hosted a successful wonton noodle soup pop-up in Soho in 2024. At Seven Dials, HOKO will serve its signature wonton soups, featuring springy egg noodles, chicken and pork broth, and hand-wrapped wontons with a choice of prawn and pork, beef brisket and tendon, or tofu and king oyster mushroom, finished with yellow chives.

Joining HOKO is Bask Street Boys, recent graduates of KERB’s inKERBator programme in 2024. They are bringing Basque cuisine to the market: their menu will focus on Spanish tortillas presents Basque ingredients such as Txistorra, a paprika-spiced pork sausage, alongside a rotating selection of pintxos, cold cuts, cheeses, and gildas (skewers of olives, anchovies, and guindilla peppers).

The third newcomer, Masa Tacos, is a family-run business blending Mexican recipes with seasonal British produce. Discovered by KERB’s food team at a Clapham market in 2023, Masa Tacos has expanded from a gazebo set-up to a taco truck and a residency at Corner Corner in Canada Water. Their menu will include house-made tortillas from Mexican heirloom corn, with fillings such as slow-cooked barbacoa beef, grilled chicken, portobello mushrooms, and rotating specials. Burritos and rice bowls will also feature.

Seven Dials Market, operated by KERB since 2019, currently hosts 21 independent traders and serves up to 30,000 customers weekly. KERB states that regularly refreshing the line-up provides small businesses with opportunities to grow in a lower-risk environment, often before moving to their own permanent premises. The company also commits a percentage of profits to its social enterprise, KERB+, which supports people from less-advantaged backgrounds to start food businesses or find employment in hospitality.

Food Desk

The new traders will be located at Seven Dials Market, 35 Earlham Street, London WC2H 9LD. For more information, visit the website here.