Crust Bros launches festive pizza in support of StreetSmart’s homelessness initiatives across London

Crust Bros has announced a seasonal menu item available until the 4^th January 2026 across its three locations in Waterloo, Earl’s Court, and Covent Garden. The festive pizza offering is part of a collaboration with UK homelessness charity StreetSmart, with £1 from every Christmas special pizza sold going towards supporting the organisation’s nationwide initiatives.

The limited-edition pizza is inspired by flavours from the Italian Alps. It features a cream base layered with taleggio, fontina, smoked provola, Parmesan, and mozzarella cheeses, and is topped with speck, smoked almonds and smoked chilli jelly. The dish combines indulgent winter ingredients with a charitable cause during the holiday season.

StreetSmart, which partners with restaurants each year to raise funds for homelessness initiatives, reported raising £1,059,000 in 2024 through similar collaborations. The funds supported over 50 homelessness organisations across the UK. According to StreetSmart’s research, one in every 200 households in the UK is currently experiencing homelessness, a figure that places the country among those with the highest rates of homelessness in the developed world.

Commenting on the partnership, Glenn Pougnett, Director of StreetSmart, said: “Teaming up with Crust Brothers to raise some extra cash to tackle homelessness this winter just makes perfect sense for StreetSmart. Every £1 they raise will go towards helping rough sleepers in Waterloo, Covent Garden and Earls Court. It’s a community endeavour that I’m certain their diners will embrace, slice after slice.”

In addition to the Christmas pizza, Crust Bros has introduced feasting menus for groups of six or more at its Covent Garden and Waterloo branches. Priced at £25 per person, the menus include a selection of starters such as pasta crisps, olives, garlic bread, and bocconcini skewers, followed by a range of pizzas including the Straight Outta Hell and Nonna’s Yard. Side salads, bottomless dips, and additional sides are also included. Diners can add tiramisu for £6 per person or upgrade to the Ultimate Feasting Menu for an additional £10, which includes a glass of Fiol Prosecco and a Salami Caesar Salad.

Crust Bros’ festive cocktail menu features two variations on the Negroni, including a Coffee Negroni and a Negroni Espresso Martini, offering diners a seasonal twist on classic Italian aperitifs.

Food Desk

For further information and reservations, visit Crust Bros’ website here. For more on Streetsmart’s work, visit the charity’s website here.