Veuve Clicquot to launch Souvenir bar in Covent Garden alongside St Vincent
World-renowned champagne house Veuve Clicquot will be launching its own bar, Souvenir, as a two-day popup on 22nd and 23rd November. Promising to be a champagne bar with a difference, the site in Covent Garden will be transformed through the creative vision of the host, award-winning singer-songwriter St Vincent.
Bringing St Vincent’s creative vision to central London, this part speakeasy, part sensory space will embrace all the celebration and pleasure of enjoying a glass of Veuve Clicquot. Presenting a social antidote to the somewhat turbulent times we live in, St Vincent felt that anyone walking into the bar should be immediately transported into another world, a place where authentic connection and creating memories are central.
St Vincent will not be alone; a collective of new creators, designers, and mixologists will collaborate to bring her unique – and at times surreal – vision to life. Every detail, from how you enjoy your glass to the pleasure of taste and the power of smell and sound, will come together in one multisensory journey.
Veuve Clicquot has always drawn inspiration from design and creativity, previously partnering with the likes of FKA twigs, Tom Dixon and Carine Roitfeld. The brand’s celebration of creativity has been connected back to its founder, Madame Clicquot, who was a formidable force for change, innovation and invention as she enhanced the beginnings of champagne in the 1800s.
The editorial unit
Featured photo: courtesy of Mission
Souvenir will open its doors on 22nd – 23rd November, at 6a Langley St, Covent Garden, London WC2H 9JA.