Heliot Steakhouse launches half-price Argentinian steak offer for January dining boost

Heliot Steakhouse, situated within the iconic Hippodrome Casino in Leicester Square, has announced a month-long promotion for January 2026: they will be offering diners 50% off all Argentinian steaks. The initiative, dubbed Dry Aged January, will run throughout the month, aiming to attract both regular patrons and new visitors seeking value-driven dining at the start of the year. In addition to the month-long offer, the restaurant, which focuses on premium beef and expert grilling, is also continuing its existing Meat Down Monday offer – a weekly deal that gives guests a 50% discount on all steaks on the first day of every week. The combination of the two offers means that throughout January, customers can access reduced prices on steaks any day of the week.

Dry Aged January is intended to highlight the quality of Heliot’s Argentinian beef, offering an incentive for customers to sample its signature cuts. The team explained the restaurant “combines premium beef, expert grilling and a buzzy central London setting, whether for a weekday treat or a standout January dining deal”. 

The January promotion comes as restaurants across London look to boost footfall during a traditionally quieter period, with the cost-of-living crisis and the aftermath of the festive season prompting many establishments to introduce special offers to attract diners. Heliot Steakhouse’s Dry Aged January and Meat Down Monday deals are available to all guests dining at the restaurant until the end of the month.

Food Desk

To book a table at Heliot Steakhouse, Hippodrome Casino, Leicester Square, London WC2H 7JH, visit the restaurant’s website here.