Domino’s to launch international chicken range in Shoreditch with charity event
Domino’s Pizza will launch its new global-inspired chicken range, Chick ‘n’ Dip, with a public event at Protein Studios in Shoreditch next Friday. The special occasion aims to introduce the new menu will also raise funds for charity, with guests invited to make donations using spare foreign currency.
The Chick ‘n’ Dip launch, taking place at 31 New Inn Yard, will feature three sessions throughout the day: 12-2pm, 3-5pm and 6-8pm. Entry is free, but attendees are encouraged to bring unused foreign notes or coins as a form of donation. According to the organisers, most Brits have foreign currency left over from their holidays just sitting in a drawer, and all proceeds from these donations will go directly to the Teenage Cancer Trust.
There will be a range of themed activities inspired by the international flavours of the new chicken range. Attendees can expect Wrestle Mexicana, a live Mexican wrestling show by Lucha Britannia, Katsu Curry Karaoke, offering a Tokyo-style neon-lit karaoke booth, and Buffalo Hot Shot, a Wild West-inspired shooting range. These immersive zones are designed to reflect the global influences behind Domino’s latest menu offering.
A spokesperson for Domino’s explained the rationale behind the event’s unique payment method, stating, “We’re asking Londoners to clear out their travel wallets. Guests can optionally pay for their unlimited chicken and dips using spare foreign coins and notes. With the average Brit sitting on £55 in unused holiday cash, it’s the perfect excuse to trade those leftover Euros or Yen for a feast – all while supporting the Teenage Cancer Trust, who will receive 100% of the donations.”
The special day at Protein Studios represents the company’s latest effort to combine product launches with charitable giving and interactive experiences. The studios, who specialise in hosting creative pop-ups and cultural gatherings in Shoreditch, will serve as the venue for this one-off occasion. For more information or to attend, members of the public are encouraged to arrive during the public sessions (no tickets needed) and to bring any leftover foreign currency for donation.
Food Desk
Domino’s Pizza’s launch event for Chick ‘n’ Dip takes place on 6th February 2026 at Protein Studio, 31 New Inn Yard, London EC2A 3EY. For further information about the new chicken range, visit here.
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